Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools
Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing...
View ArticleYahoo Hopes to Raise $4 Million by Selling 500 Domains
Over time Yahoo built up quite a portfolio of domain names, and it is now ready to part with some of them. Most interesting is sandwich.com. The auction started today and runs for a week. Yahoo is...
View Article5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at least three uses? Read on for more details on these plus more awesome SES Chicago 2013...
View ArticleAs Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it is believed the NSA was able to gain...
View ArticleGmail Strips Email Marketers of Data with Image Caching
Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding what has changed and how six pieces of information...
View Article6 Ways to Accelerate Your Local SEO Success in 2014
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and...
View ArticleDid Google Help or Hurt SEO in 2013?
Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to...
View Article7 Content Marketing Tips to Recover From Google Penguin
If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns...
View ArticleWhich 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz?...
View ArticleUnderstanding Search Analytics: Making Better, Data-Driven Decisions
At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting...
View Article3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and...
View ArticleHow to Create Your Own Awards Show & Come Out an SEO Winner
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and...
View Article5 B2B SEO Recommendations for the Dog Days of Summer
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and...
View ArticleDid Google Help or Hurt SEO in 2013?
Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to...
View ArticleXbox One System Update Adds Bing, New IE Search
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect...
View ArticleGoogle Slaps Marketing Company Portent for Unnatural Links
Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be...
View Article40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent...
View Article5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding...
View ArticleConquering Content Marketing, Step 4: Racing to Launch
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what...
View ArticleNews Flash: Paid Search Query Data Isn't Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's...
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