A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest...
View ArticleGoogle Must 'Forget' Unfavorable Search Results in Europe
Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several...
View ArticleChina Blocks Google Ahead of Tiananmen Square 25th Anniversary
As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations...
View ArticleYandex's Sibir Reverse Image Search Technology is Pure Awesome
Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology...
View ArticleMicrosoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention
When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's what happened after a company sought sponsored posts from bloggers...
View ArticleLinks Should Only Be a Surprise? Nonsense!
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and...
View ArticleGoogle Begins Removing Search Results to Comply With 'Right to be Forgotten'
Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports...
View ArticleLink Building for Gaming Companies
Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally...
View Article10 Shocking Facts About Content Marketing Today
Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you.
View ArticleNew Google Mobile Alert: Websites Using Flash May Not Work on Your Device
Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build...
View ArticleWant to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to a consistent measurement of result. Start with these five metrics to build a...
View Article8 Free Must-Attend Networking Events at ClickZ Live San Francisco
Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide...
View ArticleWhy Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.
View ArticleCourt Rules Yelp May Demand Money for Adding and Removing Reviews
A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and that is bad news for small businesses.
View ArticleFour Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
View ArticleWhy Nofollow Links Could Become the Redheaded Stepchildren of SEO
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
View ArticleRight to Be Forgotten: Google Refreshes Stats
Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken.
View ArticleAmazon Echo Could Sneak Voice Search Into Users' Living Rooms
Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to...
View ArticleSearch Marketing Reporting: 8 Metrics Clients Actually Care About
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which...
View ArticleWebsite Visibility (SEO) – Don’t Stop
Don’t look at this as a time to take a rest from your website visibility efforts. Use this slower time of year to get an advantage on your competitors.
View Article